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Viewing the Viewers: Ten Video Cases of Children's Television Viewing Behaviors.
- Article from:
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Journal of Broadcasting & Electronic Media
- Article date:
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September 22, 1999
- Author:
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;
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Copyright informationCOPYRIGHT 1999 Broadcast Education Association. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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This paper examines measures of children's television viewing. We performed ten video case studies to replicate and extend work addressing "in what ways do parent and child estimates and descriptions of television viewing resemble those observed using in-home videotape observations?" Mothers' general estimates were more accurate than children's estimates. In contrast, children's perceptions of behaviors while viewing were more accurate than their mothers. Lastly, we found that in-home videotape observation has substantial limitations.
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