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TV networks learn summer is no vacation

TV networks learn summer is no vacation

CBS executive Kelly Kahl feels a little like a football player, all taped up and wearing pads, anxiously waiting in the locker room for the start of a new season. Before he can charge onto the field, it might be worth a look back at the summer -- broadcasttelevision's long offseason -- to see what lessons it mightoffer.

The summer's big story undoubtedly was Fox's "American Idol," which grabbed young viewers first and gradually became a hit. Nearly 28 million people tuned in when Kelly Clarkson won.

But those who follow the television businessclosely are more intrigued by two other numbers -- 53 and 38. Those were the average percentages of television ...

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