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Public appeal?

Boston Capital

The state is going back to the financial well this week, planning to raise another $662 million in a bond sale with a new marketing twist: It's aimed at you.

Treasurer Tim Cahill is ripping a page out of the California municipal bond playbook and working much harder to get individual investors interested in Massachusetts' latest debt offering. Those investors get first crack at the new general obligation bonds, two days ahead of big institutions like mutual funds and insurance companies.

But this isn't any sort of citizen outreach plan. It's all about getting the state the best possible pricing on another big slug of debt it will be paying interest on for many years to come. ...

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