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Parents on the lookout for family-friendly games: 42 percent of games get 'E' rating, suitable for age 6 and up, from game industry regulating board

As president of Activision Publishing, Kathy Vrabeck helps promote and develop games like "Doom 3," "Tony Hawk's Underground 2" and "Call of Duty."

But she might think twice before buying those top-sellers for her 7-year-old son. In a gaming world where violence reigns, parents like Vrabeck are searching for family-friendly titles bearing a rating of "E" - for everyone.

With kid-friendly movie tie-ins like "Shrek 2," "Shark Tale," and "Lemony Snicket's A Series of Unfortunate Events," Vrabeck and her Activision team have created several titles for children young and old.

Though most games target an older audience, companies like Activision Inc., Electronic Arts Inc. and Nintendo Co. have ...

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